How Medium’s Curation, Distribution and Paywall Systems Work for Writers | Medium如何进行内容收集、分发和付费墙系统如何为作家们服务

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本文写于 Feb 26, 2019

At Medium, we are rapidly approaching the two year anniversary of the launch of Medium membership, our subscription offering. Subscriptions are our primary source of revenue at Medium, and that revenue helps us fund great stories from talented writers.

在 Medium,我们正在迅速接近我们的订阅服务 Medium 成立两周年。 订阅是我们在 Medium 的主要收入来源,这些收入帮助我们从有才华的作家那里获得大量的故事资金。

Last April, our CEO Ev Williams published The Medium Model, where he outlined the two major keys to how the subscription business at Medium works:

去年四月,我们的首席执行官 Ev Williams 出版了 The Medium Model,其中他概述了 Medium 订阅业务如何运作的两个主要关键:

  1. Put great stories behind the metered paywall. 把精彩的故事放在收费墙背后
  2. Help people find the great stories they care about.帮助人们找到他们关心的伟大故事

Over the past year, we’ve been working on how we can find more great stories to put behind the metered paywall, and help more readers find and enjoy those great stories. Simply put, we’ve found that if we do both of those things well, our paying subscriber base grows. And a growing subscriber base helps us fund more great stories for readers — through our Partner Program, our commissioning efforts, and our syndication partners.

在过去的一年里,我们一直致力于寻找更多的好故事来支持计量收费,帮助更多的读者找到并享受这些好故事。 简而言之,我们发现,如果我们做好这两件事,我们的付费用户基础增长。 越来越多的订户帮助我们为读者提供更多的好故事ーー通过我们的合作伙伴计划、我们的调试工作和我们的联合合作伙伴。

In this post, we want to outline some key changes we’ve made to how Medium works and what they mean for writers. Before we get into what’s changed, here’s what’s not changing: Medium will remain the place that anyone can write and publish — openly and freely — on the web. We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.

在这篇文章中,我们想概述一些我们对 Medium 的工作方式以及它们对作者意味着什么的关键改变。 在我们进入改变之前,以下是没有改变的地方: 媒体将仍然是任何人都可以在网络上公开和自由地写作和发表的地方。 我们不收取托管费用,我们从不在你的内容上投放广告或分享你的数据,如果你选择利用媒体发布超出你的追随者,我们只会把你的故事放在媒体付费墙后面。

There’s a lot more detail below, so here’s a summary:

下面有更多的细节,所以这里有一个摘要:

  1. We curate every story we recommend to readers. In addition to distributing stories to writers’ and publications’ followers, we now have a team of curators who review and approve stories for recommendation on Medium through topics like Technology, Business, Culture . . . and even Cannabis. We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mobile apps. Every one of those stories has been reviewed and approved by a curator.
  2. 我们策划每一个我们推荐给读者的故事。 除了向作者和出版物的追随者分发故事之外,我们现在还有一个策展人团队,他们通过技术、商业、文化... ... 甚至大麻等主题对媒体推荐的故事进行审查和批准。 我们每天在我们的个性化主页、电子邮件摘要和手机应用程序中向数百万 Medium 读者推荐故事。 每一个故事都经过了策展人的审查和批准

  3. In time, most stories we recommend to readers will be part of Medium’s paywall. If you choose to have your story reviewed by a curator and recommended to Medium readers, your story will most likely be part of Medium’s metered paywall. We will give you, the writer, a link that you can share with an unlimited number of friends to let them bypass the metered paywall. And if you join Medium’s Partner Program, you can earn money from your story, based on engagement from paying Medium members.
  4. 随着时间的推移,我们推荐给读者的大多数故事都会成为 Medium 收费墙的一部分。 如果你选择让馆长评论你的故事并推荐给 Medium 的读者,那么你的故事很可能会成为 Medium 计量收费墙的一部分。 我们会给你,作者,一个链接,你可以与无限数量的朋友分享,让他们绕过计量收费墙。 如果你加入了 Medium 的合作伙伴计划,你可以从你的故事中赚钱,基于来自付费 Medium 会员的参与

  5. You can choose to participate in this system, on a per-story basis. Medium remains an open platform, and we recognize that many writers (for a variety of reasons) don’t want to have their stories be part of Medium’s metered paywall. So as a writer, you can choose at publish time whether or not you want to have your story reviewed by curators and recommended to readers through topics. If you choose not to be reviewed, your story will still be available to everyone on the web and will still be distributed to readers who follow you on Medium.
  6. 你可以选择参与这个系统,以每个故事为基础。 Medium 仍然是一个开放的平台,我们认识到许多作家(出于各种原因)不希望自己的故事成为 Medium 计量收费墙的一部分。 所以作为一个作家,你可以在出版的时候选择是否让策展人评论你的故事,并通过主题推荐给读者。 如果你选择不被评论,你的故事仍然可以在网络上被所有人阅读,并且仍然会被分发给那些在 Medium 上关注你的读者

Over the past six months we’ve been beta testing this system with tens, then hundreds, then thousands of writers, and we will be rolling this system out to every writer on Medium over the coming week. For more details about how this system works, and some of the thinking behind it, read on.

在过去的六个月里,我们已经对这个系统进行了测试,先是几十个,然后是几百个,然后是几千个作者,在接下来的一周里,我们将把这个系统推广给 Medium 上的每一个作者。 关于这个系统如何工作的更多细节,以及其背后的一些想法,请继续阅读。

We curate every story we recommend to readers | 我们策划每一个我们推荐给读者的故事

Medium exists to help readers discover great stories — smart thinking on things that matter. Medium shares stories with readers through two primary mechanisms: social following and personalized recommendations. Readers can follow authors and publications on Medium, and new stories from those authors and publications appear in the “New From Your Network” section on our homepage and in the app, and in the “From authors you follow” and “From publications you follow” sections in the Daily Digest.

Medium 的存在是为了帮助读者发现伟大的故事ーー对重要的事情进行聪明的思考。 Medium 通过两个主要机制与读者分享故事:社会关注和个性化推荐。 读者可以在 Medium 上关注作者和出版物,来自这些作者和出版物的新故事出现在我们主页和应用程序的“来自你的网络的新故事”部分,以及《每日文摘》的“来自你关注的作者”和“来自你关注的出版物”部分。

But when it comes to personalized recommendations, we’ve learned that machines alone can’t identify and recommend quality writing. Machines need some help — from people with life experience and taste.

但是当涉及到个性化推荐时,我们已经认识到机器本身不能识别和推荐高质量的写作。 机器需要一些帮助ーー来自有生活经验和品味的人。

About our curators and our curation guidelines| 关于我们的策展人和策展指南

Over the past year, we’ve grown a team of curators, who read and review thousands of stories a day. They identify quality stories and make sure that our personalization and recommendation system knows what each story is about. Every story that our recommendation system presents to readers on our home page, on our topic pages, in our Daily Digest and in our apps has been vetted by a curator, apart from stories shown to writers’ followers.

在过去的一年里,我们成立了一个策展人团队,他们每天阅读和评论数以千计的故事。 他们识别高质量的故事,并确保我们的个性化和推荐系统知道每个故事是关于什么的。 我们的推荐系统在我们的主页、主题页、每日文摘和我们的应用程序中向读者呈现的每个故事,除了向作者的追随者展示的故事之外,都经过了策展人的审核。

Curators use our Curation Guidelines to determine whether or not to approve a story to recommend to readers on Medium. The curators do not take claps or other popularity signals into account — just the work itself.

策展人使用我们的策展指南来决定是否批准一个故事推荐给 Medium 上的读者。 馆长们不会考虑拍手或其他流行信号ーー只考虑作品本身。

Topics power personalized recommendations | 话题助力个性化推荐

When a curator approves a story, they add that story to relevant topics, like Technology, Business, Culture, or Relationships. Topics help power personalization and recommendations on Medium. Readers can follow topics directly. We also learn what topics readers are interested in as they read more stories, which improves our ability to personalize a reader’s experience on Medium. You can see all of the topics that we’re currently curating stories into at medium.com/topics, and we’re adding new topics all the time.

当策展人批准一个故事时,他们会将该故事添加到相关的主题中,如科技、商业、文化或关系等。主题有助于在Medium上实现个性化和推荐。读者可以直接关注话题。随着读者阅读更多的故事,我们还可以了解到读者对哪些话题感兴趣,从而提高了我们在Medium上为读者提供个性化体验的能力。你可以在 medium.com/topics 上看到我们目前正在策划的所有话题,我们还在不断增加新的话题

Curated stories are eligible for featuring | 经过策划的故事可以作为特写

Finally, when a story is approved by a curator, it becomes eligible for more prominent featuring by our editorial team across our site, our apps and in our emails, as well as by our social team on Twitter, Facebook and Instagram. We also frequently reach out to writers whose stories we love, and workshop that story with them, by giving it a copy edit, production support and custom artwork. We want great stories on Medium to shine and reach as many people as possible.

最后,当一个故事被策展人批准后,我们的编辑团队会在网站、应用程序和电子邮件中,以及Twitter、Facebook和Instagram上的社交团队都会对其进行更多的报道。 我们还经常联系到我们喜欢的作家,并与他们一起为他们的故事进行创作,为他们提供文案编辑、制作支持和定制作品。我们希望Medium上的优秀故事能够大放异彩,让更多的人了解我们的故事。

In time, most stories we recommend to readers will be part of Medium’s paywall | 随着时间的推移,我们推荐给读者的大多数故事都会成为 Medium 收费墙的一部分

If you choose to have your story reviewed by a curator, and it is approved and then recommended to Medium readers, your story will most likely be part of Medium’s metered paywall.

如果你选择让策展人评论你的故事,并且它被批准,然后推荐给 Medium 的读者,那么你的故事很可能会成为 Medium 计量收费墙的一部分。

How our metered paywall works | 我们的计费收费墙是如何运作的

Even when a story is “behind the paywall,” the vast majority of people can read it for free. That’s because, like most paywalled sites, we give some stories away for free. Currently, it’s three per month, but we are always experimenting with different numbers of stories (and different ways of presenting the meter) to understand how it impacts how much people read, and our subscription business. When a reader encounters a story that is part of the metered paywall, we increment the number of “metered” stories they’ve read that month. And when that reader has read their allotment of free stories for the month, Medium will display the paywall and prompt them to become a member for $5 per month or $50 per year.

即使是在 "付费墙 "后面的故事,绝大多数人也可以免费阅读。这是因为,像大多数付费网站一样,我们会免费赠送一些故事。目前是每月三篇,但我们一直在尝试不同数量的故事(以及不同的展示方式),以了解它对读者阅读量的影响,以及我们的订阅业务。当一个读者遇到属于计价付费墙的故事,我们会增加他们当月阅读的 "计价 "故事的数量。当该读者阅读完当月的免费故事后,Medium 将显示该付费墙,并提示他们以每月 5 美元或每年 50 美元的价格成为会员。

How distribution and recommendation from Medium helps writers | 来自 Medium 的分发和推荐如何帮助作者

When our curators review and approve your story, they add it to relevant topics. Those topics help power our recommendation system. We deliver a personalized list of stories to millions of readers every day. And we are always working to improve our recommendation system and make it easier for readers to discover the stories they love.

当我们的策展人审核和批准您的故事时,他们会将其添加到相关主题中。这些主题有助于推动我们的推荐系统。我们每天都会向数百万读者提供个性化的故事列表。我们一直在努力改进我们的推荐系统,让读者更容易发现他们喜欢的故事。

Recently, we improved our writer stats feature to make it clear how many story views are being referred by Medium, versus how many views are being referred from external sources like Google, Facebook and Twitter. That way, as a writer you can see how Medium’s distribution is helping your story get read.

最近,我们改进了作家统计功能,让我们可以清楚地看到有多少故事的阅读量被Medium转发,而有多少阅读量是来自于Google、Facebook和Twitter等外部来源。这样一来,作为作家,你就可以看到Medium的传播是如何帮助你的故事获得阅读的。

Stats on Medium 关于媒介的统计
Stats on Medium 关于媒介的统计

Bypassing the metered paywall with the Friend Link | 通过 Friend Link 绕过计量收费墙

We know that writers have different reasons and motivations for writing on Medium. And we’ve heard from many writers that they have friends, family, and social followings that they want to make sure can read their story without encountering the meter or the paywall. This is why we developed the Friend Link. When you choose to have your story reviewed by curators, we will provide you a custom link for your story that you can share on social media or via email with as many people as you’d like. Anyone who clicks this Friend Link will never encounter the meter or the paywall on your story.

我们知道作家在 Medium 上写作有不同的动机和理由。 我们从许多作家那里听说,他们有朋友、家人和社会关注者,他们希望确保能够阅读他们的故事,而不会遇到收费表或收费墙。 这就是我们开发朋友链接的原因。 当你选择让策展人评论你的故事时,我们会为你的故事提供一个自定义链接,你可以在社交媒体上或通过电子邮件与任何你想要的人分享。 任何人点击这个朋友链接都不会在你的故事中遇到计价器或付费墙。

Earning money through the Medium Partner Program | 通过 Medium 合作伙伴计划赚钱

We believe writers should be able to earn meaningful money for quality work. We developed the Medium Partner Program to pay self-published writers for stories that strike a chord with members. Any writer in a Stripe supported country can join the Medium Partner Program. If you are enrolled, your story will be eligible to earn money as soon as it is published, regardless of whether it’s reviewed and approved by our curation team. You can learn more about the Partner Program at medium.com/creators.

我们相信作家们应该能够为高质量的作品赚取有意义的报酬。我们开发了Medium合作伙伴计划,以支付给自我出版的作家,让他们的故事能够引起会员的共鸣。任何在Stripe支持的国家的作家都可以加入Medium合作伙伴计划。如果你加入了,你的故事一经发布,无论是否经过我们的策划团队的审核和批准,都有资格获得报酬。您可以在 medium.com/creators 上了解更多关于合作伙伴计划的信息。

You can choose to participate in this system, on a per-story basis | 你可以选择参与这个系统,以每个故事为基础

We know that many writers, for different reasons, don’t want to have their stories be part of Medium’s metered paywall. And this may sound counter intuitive given our business model, but we want to empower writers to make that decision for themselves. As Ev wrote in The Medium Model, “we take pride that we offer a level playing field for diverse voices from everywhere to be heard.”

我们知道许多作家,出于不同的原因,不想让他们的故事成为 Medium 收费计量墙的一部分。 考虑到我们的商业模式,这听起来可能有违直觉,但我们希望赋予作者权力,让他们自己做出决定。 正如 Ev 在《媒介模式》中写道: “我们为来自世界各地的不同声音提供了一个公平的竞争环境,我们为此感到自豪。”

How you can participate | 你如何参与

As a writer, you can choose at publish time whether or not you want to have your story reviewed by curators and recommended to readers through topics. Here’s what the option for that looks like, when you are publishing on desktop web:

作为一个作家,你可以在发布的时候选择是否要让策展人审阅你的故事,并通过话题推荐给读者。下面是这样的选项,当你在桌面网络上发布时,这个选项是什么样子的。

If you’re in the Partner Program, this is the screen you’ll see when you choose to publish your story. If you aren’t enrolled in the Partner Program, you’ll see a slightly different message that doesn’t mention earning money. 如果你在合作伙伴计划中,这是你选择发表你的故事时会看到的屏幕。 如果你没有参加合作伙伴计划,你会看到一个略微不同的信息,没有提到赚钱
If you’re in the Partner Program, this is the screen you’ll see when you choose to publish your story. If you aren’t enrolled in the Partner Program, you’ll see a slightly different message that doesn’t mention earning money. 如果你在合作伙伴计划中,这是你选择发表你的故事时会看到的屏幕。 如果你没有参加合作伙伴计划,你会看到一个略微不同的信息,没有提到赚钱

What happens if you choose not to participate | 如果你选择不参与会发生什么

If you choose not to participate, then your story will not be reviewed by a curator, be added to a topic for recommendation, or be part of the paywall. Your story will still be available to everyone on the web, discoverable by search engines, and shareable everywhere links can travel. Additionally, your story will be shared on your profile, and will be distributed to everyone that follows you on Medium.

如果你选择不参与,那么你的故事将不会被管理者评论,不会被添加到推荐的主题中,也不会成为付费墙的一部分。 你的故事仍然可以被网络上的每个人看到,可以被搜索引擎发现,可以在任何地方分享链接。 此外,你的故事将会在你的个人资料中被分享,并且会分发给每一个在 Medium 上关注你的人。

That’s a lot of info! And you may still have questions. To help, we’ve put together a detailed FAQ, and our help center has a lot more information about the mechanics of how writing (and reading) works on Medium. You can also respond below, and we’ll do our best to answer the questions that come up!

那可是很多信息! 你可能还有问题。 为了提供帮助,我们整理了详细的 FAQ,我们的帮助中心提供了更多关于 Medium 上的写作(和阅读)机制的信息。 你也可以在下面回复,我们会尽最大努力回答你的问题!

We’re constantly experimenting and improving our product for writers and readers to make Medium a vital place to read great stories, learn something new, and understand the world better. We’re inspired every day by the incredible stories that are shared here. Thank you.

我们不断地为作者和读者试验和改进我们的产品,使 Medium 成为一个阅读伟大故事、学习新知识和更好地理解世界的重要场所。 我们每天都被这里分享的不可思议的故事所鼓舞。 谢谢你。